STRATEGIES AND PLANNING

TASCO Berhad, a leading logistics company in Malaysia, uses strategic planning for its business growth and success in the logistics industry. Here are some of TASCO's strategies and plans:

• Market Expansion

TASCO is focused on expanding its market reach by targeting new industries and customer segments. The company identified growth opportunities in emerging markets and sectors to diversify its customer base and revenue streams. 

For example, TASCO has announced the expansion of their warehouse at WestPort Logistics Central located in Port Klang which is the main international transportation port in Malaysia. As a result, the expansion enables WPLC to handle various types of cargo, namely temperature-sensitive cargo and general cargo such as food, medicine and technology.

• Technology Integration

TASCO uses digital solutions, automation and data analytics to streamline processes, optimize logistics operations and improve decision making. 

For example, TASCO uses order management (OM) which is an end-to-end supply chain solution that provides systems and solutions for customers by managing orders from the item and purchase order level. As a result, TASCO is integrating technology into its operations to improve efficiency, visibility and customer service.

• Strategic Partnerships

TASCO forms strategic partnerships and collaborations with key stakeholders, including customers, suppliers, industry associations and technology providers. 

For example, the partnership with TASCO is RedCargo Logistics Sdn Bhd, starting on 1 January 2019. The effect of this partnership is to help TASCO access new markets, improve service capabilities and drive innovation.

• Employee Development

TASCO invests in employee training, development and talent management to build a skilled and motivated workforce. 

For example, TASCO will send unskilled workers to training. As a result, TASCO can improve employee skills and can increase company profits.